Do you have the skill set for App Development? Then try your luck in the Google Play store / Apple app store


In this digital era, the recognition of mobile applications is increasing every day. Now, a lot more individuals are using mobile phones and use mobile applications for their daily work. With increasing demand and popularity of mobile applications, mobile application development companies are striving to improve the user experience by opting for the most recent technology in mobile application development. Choosing the proper framework is essential for the development of the hybrid application. There are various kinds of frameworks for hybrid application development. So use the right framework to speed up your app development.


So if you want to be a successful app developer and want to start your own online business through the app stores like Google Play store / Apple app store then below are the few foundation tips for app development:

1) Have an Idea 

This is by far the hardest part, a great idea comes from a positive mindset. And great idea makes a great product and a successful business. Solving an already existing problem is by far the best ideas to come up with. So that you can come up with an innovative solution to that problem. Research is also very crucial, check whether there are already players working on the current idea, analyze market gap.

Example: 'Flappy Bird' a simple game idea but very addictive gameplay. This is a real example of how a simple app became a global success phenomenon.

2) UI / UX design

UI/ UX plays a very important role in user retention and user experience. If you look at all the great products out there in the market, the first thing we notice it's design or app beauty. Whenever the user uses your app it should give they, wow feeling looking at the design and navigation experience.

3) Build

Building the app through the android studio or any other IDE (integrated development environment). Building a high-quality product always involves code optimization which helps in less resource utilization like power, memory, smooth running of the app, quick start of app and many other aspects. Build quality of an app has a direct impact on user engagement or user retention if an app is very buggy then users with never install it again or they will immediately uninstall it.

4) Market fit

Always analyze the market trends before launching any product. Understand the user's needs, what people are looking online? What they are searching? What kind of apps users searching for?

5) Revenue / business model

If you can't come up with a successful revenue/model then there is a high risk of failure of your business. For any successful startup, you should come with an innovative business model for monetization.

Different types of Revenue model -

1) In-app purchase: In this type of revenue model, users are given an option inside the app to purchase the goods or services, so that they can upgrade to a premium version of the app or ad-free app.

2) In-app ad model: This type of revenue model is popular among the developers around the world, wherein the apps are made available free to users so that they can enjoy the app content or services for free. Only catch here is that it displays the ads. i.e ad-supported app.

3) User pays: This model is based on subscription or full one-time purchase. Wherein users pay monthly/ yearly for the app's content or services. If it's a one time purchase, then the app is free for the rest of life.

6) Scale

Scaling of business is like taking your business to the next level. It may be adding new features to the app or if it's internet dependent app then investing in infrastructures like servers and all. Or else selling your business to multi-billion dollar companies.

Example: WhatsApp sold to Facebook.

Are you a Digital Marketing Expert? then start your own digital marketing agency!

Digital Marketing Expert

Reaching consumers over digital channels has several advantages over traditional offline marketing: firstly the firm's ability to target specific audience/consumer. Example : A online business can target consumers who visited their site. The biggest advantage is the accuracy and measurement of success of advertisement campaign like conversion, real-time data, sales, etc. The measurement helps to optimize the campaign. Understanding and implementing digital marketing strategies are not as easy as you think!  It needs an expert in this space if not chances of failure are high. So here comes the digital marketing experts who can help you.

If you are a digital marketing expert / digital marketing guru, then you can start your own startup or company which offers different internet marketing service like SEO, social media marketing, e-mail marketing, web presence to corporate companies, Ad campaign through Google Adwords, search engine marketing(SEM) and other services.

The world is producing numerous opportunities for businesses and is expanding by the minute. As people are currently reaching there, It's swollen and throbbing with actions and activities are happening there. Spread their message and more brands are queuing up there to grab the attention of users. Realize business goals and the purpose is to tap into the internet's rising prospects. The task is harder in practice as it'll need a solid marketing plan. Yes, your business will need experts and their advertising experience that is online to benefit from the market. You need experts controlling, creating and guiding your anxieties your multilingual digital advertising campaigns that are online.

Online Marketing Strategies (benefits for companies)

There are many distinct channels in the world. More so, your company will need Pay per click, Search engine optimization, Social Media and Display campaigns to fit your varied marketing and promotion requirements. You might need an effective and timely implementation of marketing methods to capture the target audience's attention. You might need experts producing a variety of materials to enlarge the foundation of one's company and allow people to know about it and creating brand awareness. Your company will need the best of paid and organic advertising to fulfill its term as long-run goals due and readily success. Every element of the company of one, be it merchandise or services, has to be encouraged through channels that are right to find its own audience.



Additionally, your company will get to boost its social network presence to get actual time feedback and review from customers. As each social media has an entirely distinctive user base, you'll have to have a specific strategy to fit Facebook, Twitter, Pinterest, YouTube, also LinkedIn so on. Each of the social network platforms brims with opportunities your company cannot afford to ignore. In the end, it is here you get a possibility to engage in actual time communication with your clients. Your company will need specialists capable of boosting your Return on investment and driving sales. You may require a well-developed site, engaging content also original ideas to reach the public and stir them into action.

In the same time, your company will need a cost-efficient digital online marketing solution to meet its own targets even without spending beyond its own means. More so, you would like to achieve much more even without investing a big amount in your marketing efforts. By hiring digital online marketing experts, your company not only finds a bigger sector to cater but additionally realizes its potential. In the end, the digital world is now a hive of actions where brands are attempting to find a foothold to meet their objectives. Your company needs to be there as only then will it be capable to find the right audience to serve.